Chief Products rolls open the doors with a handful of passionate employees focused on creating products that enable you and your machine to venture out and experience the beauty and freedom of nature. We believe in an old-fashioned idea, that the world is a better place when people live their lives with passion and enthusiasm. The way we see it, the people who love the world are the people who change it and make it a better place. Filled with a dedicated group of artisans, Chief Products sets out to be something bigger than a brand.
A culture; inspired by creativity, authenticity, openness and a rumbling appetite for adventure. We envision a future where the various pursuits of fun — Off-Roading, Camping, Surfing, whatever — aren’t carved into fundamentalist factions. Where what brings us together is more important than what separates us. All adventurous spirits are welcome inside the Chief Products tent, as far as we're concerned "it's all the same juice!"